25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates

AUGMENTED FESTIVAL


Mixed media driving amplified immersive experiences,
customer engagement and brand penetration

The augmented and virtual reality (AR/VR) market is set to burst through $6 billion by 2020 according to IDC.

This swift rise of AR/VR is resulting from increasing adoption of immersive tech in retail, e-commerce, digital media, manufacturing, healthcare, tourism, hospitality and many more industries.

Augmented reality and immersive technologies are helping brands from these industries to transcend boundaries of consumer engagement, brand management and content consumption. Creating meaningful, personalised and intelligent customer journeys will drive the enterprise of the future.

ARE YOU READY TO IMMERSE AND CREATE EXCEPTIONAL EXPERIENCES?

Join us at the Augmented & Digital Media Festival which will enable businesses to entrench immersive technologies and design impactful customer experiences.

  • How to create compelling content using immersive technology to complement existing customer journey
  • Enhancing your storytelling skills to connect better with audiences
  • Immersive advertising- what is it, how to do it and why you must not miss out on it?
  • Integrating AI, deep learning capabilities into new content curation to stay at the top of the game
  • Full-sensory and social Immersive experiences driving brand penetration

TRAILBLAZERS SHAPING THE FUTURE OF THE AUGMENTED AND DIGITAL MEDIA INDUSTRY:

Marcus Kuhne
Marcus Kuhne
Strategy Lead, Immersive Technologies
Audi AG
Sanjay Raina
Sanjay Raina
Senior Vice President & General Manager
Fox Networks Group
Shafika Houcine
Shafika Houcine
Head of Digital Experience
OSN, UAE