Vice President - Content & Marketing Head
Zee Entertainment Enterprises Limited, UAE
9:30 AM OPENING KEYNOTE PANEL: The future of digital media and entertainment is immersive: are we transforming fast enough?
Immersive experiences are known by their ability to tell a great story which promises (or threatens) to impact media and entertainment industry in ways not yet imagined. The future will be filled with choices offering multidimensional content experience. How ready media houses are for this paradigm change will determine how successfully they will be able to connect with consumers in the future.