Strategy Lead, Immersive Technologies
9:50 AM INTERNATIONAL KEYNOTE ADDRESS: How to leverage VR to deliver an experiential method of product discovery and take your customers beyond reality
Audi VR experience is being launched as first fully functional virtual reality application for customer consultation at dealerships. With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The VR experience offers customers the opportunity to immerse themselves virtually in extraordinary moments from the world of the four rings and is completely integrated into the brand’s IT systems.