Melissa Jarvinen

Director Sales and Marketing
Novo Cinemas

Redefining marketing at Novo through journey mapping, personalisation, automation and engaging content she has developed digital strategies that have increased Novo’s website ticket conversions by 143%.

Check out the incredible speaker line-up to see who will be joining Melissa.

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Cinema Festival Day One: Monday, 25 February 2019

Monday, February 25th, 2019

3:00 PM International Cinema Trailblazer: The Novo-Facebook Experience: The magic of digital marketing: How Novo’s targeted digital campaign with Facebook increased website ticket conversions 143%.

In August 2018, Novo cinemas decided to hyper-target their audience by using Facebook carousel ads. Prior to these strategic digital marketing campaigns, conversions for Novo cinemas for the month of June and July, respectively were 3,528 and 2,403. After implementation of strategy August and September they converted to 9,679 and 8,964 showing a significant increase. This exclusive case study insight will delve into Novo’s successful marketing campaign using Facebook and marketing tools for success

Learn how Novo cinemas strategic, targeted digital campaign increased website ticket conversions 143%
Uncover how Novo cinemas use a wide variety of languages to create advertisement ads based on ‘movie of the week’
Recognise how Novo cinemas track most-liked movies and serve content that is of particular interest