25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates

Muhamad Zaid Hasman


Director of Digital
McDonald’s, Malaysia:


10:30 AM FIRESIDE CHAT: How do you create compelling content – and lots of it!

The advent of online communication created an immense opportunity for brands to tell compelling stories using new tech such as AI and VR.

  • How do you create a VR content library competing with digital and video?
  • How emerging platforms like Apple ARKit and Google ARCore will help create cheaper and easier VR/AR content
  • The millennial customer’s video appetite and how the AR/VR content curators need to keep pace with it


Check out the incredible speaker line-up to see who will be joining Muhamad.

Download The Latest Agenda