25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates

Stanford McCoy


President and Managing Director EMEA
Motion Pictures Association


9:00 AM VIP Keynote Content is king: How movie theatres are engaging new audiences and increasing ticket sales through content

  • Is content king? Evaluating whether content takes precedence over experience
  • Strategic content strategies such as ‘seasonal viewing’ to cater to a variety of audiences and cultures
  • Exploring new live broadcast strategies such as concerts and sports entertainment to drive new audiences and experiences


Check out the incredible speaker line-up to see who will be joining Stanford.

Download The Latest Agenda